One phone, a table of people, and a pile of words that almost go together. Match the silly one or the clever one — the table decides.
Somebody puts a phone face-up in the middle of the table. That is the whole setup. No boxes, no shuffling, no rulebook anybody has to read out loud while the food goes cold.
A prompt appears. Everyone gets a handful of words and fragments — some sensible, some deeply not — and the job is to match something to the prompt. You can go clever. You can go stupid. The interesting part is that the table never agrees on which one just happened, and that argument is the game.
Because five phones is five people looking down. Pass-and-play means the device travels, and in the gap between one person finishing and the next person starting, everybody talks. We built the pacing around that gap on purpose: rounds are short, scoring is quick, and nothing takes so long that someone wanders off to make tea.
It also means nobody has to download anything to join you. The person who already has it is the only requirement. That matters at a kitchen table on a Tuesday, at a birthday where half the room is twelve and the other half is sixty, and in the forty minutes before a train.
Anyone can build a matching mechanic. The reason a round lands or dies is the word list, and word lists are written, not generated. We write ours in passes — a long dump of candidates, then a cull, then a play-test with people who are allowed to say that one isn't funny, then another cull. Most words do not survive. The ones that do tend to be the ones that mean two things at once, or sound wrong in a way you can't explain, or sit one inch away from a word everyone expected.
Packs exist because rooms are different. A pack written for a family Christmas should not be the pack you open at a flat party, and neither of them should be the pack a company opens at an away day. Same game, different vocabulary, completely different evening.
Solo mode is not a lesser version with a sad computer opponent. It is a shorter, tighter puzzle: the app plays a hand against you and you find the match that beats it. It fits in a queue. The daily challenge is one prompt, same for everybody, once a day — the kind of thing you finish on the stairs and then text to someone.
That's the part you'd write to us about. We build custom packs — inside jokes, a wedding, a team, a launch, a town — and they play inside the same game everyone already knows how to play. It starts with a conversation about the room, not a form about a budget.
One phone goes round the table. Nobody else has to install anything, make an account, or find the Wi-Fi password.
Short prompts, fast scoring. You can play three rounds while the kettle boils or keep going until someone has to go home.
Different vocabulary for different rooms — family-safe, late-night, nonsense-heavy. Same rules, entirely different evening.
The app plays a hand, you beat it. Built for a bus seat and a two-minute window, not for a sofa and an afternoon.
One prompt a day, the same one for everyone. Finish it, then annoy a friend with your answer.
All of these start the same way: you tell us about the room, we tell you what's possible.
Your words, your in-jokes, your office or your family, written into a pack that plays by the normal rules.
For a room bigger than a table: we set the format, run the rounds and keep score so nobody has to volunteer.
Collaborations, co-branded packs, review access, interviews with the people who write the words.
Scope and timing depend on how many words you want and how specific they are — we'll talk it through before anything is quoted.
Shot where it actually gets played.
Who's playing, what they find funny, what absolutely cannot be said in front of them. Ten minutes of talking saves a hundred bad words.
A first list far bigger than the pack needs, then most of it goes in the bin. What's left is the stuff that means two things at once.
A draft round with your group. Dead words get swapped, and the ones that made the table shout get more friends.
The finished pack opens inside the app like any other, so nobody has to learn a single new rule.
Custom pack, game night, press, or just a question about how the thing works — this is the way in.
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